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Seasonal Books – When to Start Marketing

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A lot of people write books to market them specifically at certain times of year such as Valentine’s Day, Christmas time, Easter, Summer holidays, Anniversaries (e.g., WWII), etc. Seasonal publishing can do you more good than damage, especially if you’ve got a solid strategy. With the right seasonal marketing spin, you can turn yourself in the hit author of your targeted season.

What is Seasonal Marketing?

Seasonal marketing is a type of marketing focused on creating campaigns that align with annual events. There are three types of annual events linked to seasonal marketing:

Official holidays:

  • Christmas
  • Thanksgiving
  • New Year’s Day
  • Labor Day
  • Memorial Day
  • Father’s Day
  • Mother’s Day
  • Valentine’s Day
  • Halloween
  • Independence Day
  • Easter
  • Saint Patrick’s Day

Non-traditional holidays:

  • Black Friday
  • Earth Day
  • Star Wars Day
  • International Women’s Day

Annual cultural events:

  • Spring Break
  • Summer Vacation
  • Back-to-School

Apart from the official holidays which are the most celebrated holidays in a year, others aren’t officially acknowledged but do have a following and tend to vary in dates. However, they tend to happen at around the same time each year.

When to Start Marketing Your Seasonal Book?

Well, this is one of the crucial moments of your publishing campaign and career as an author. If you are targeting any of the unofficial groups, it’s best to keep track of those events (when they’ll be celebrated) and start marketing a few months before the actual event. First, create a buzz about your book a year before your publication date and then, as you get closer to the exact publishing date, get more aggressive with your campaign.

For instance, if you want to publish a romance novel, create a buzz at least six months before Valentine’s Day, and then release on Valentine’s or around that date. Looking to publish a children’s book? Build hype a few months before they go back to school! Got a sci-fi book? The next Star Wars movie is perfect timing to publish! Want to publish a self-help book targeting the broken hearted? Surprise the singletons during summer time – they’ll have something useful to read in the sun as they decompress and recharge. If you wrote a memoir on your grandfather’s WWII experiences, publish it on the anniversary of the D-Day. You get the gist.

Grab a Window

Unfortunately, not all events are predictable nor can you always follow a plan. In the 21st century, things seem to happen out of nowhere and create the biggest buzz ever. If you are drawn to this type of writing, you need to be quick to publish. The most important thing is to grab your window of opportunity, master your art of writing fast and launch it while the topic’s still hot. Otherwise, you’ll be old news. Remember when Prince died how many books there were published about his life within weeks of his death? Well, that’s what we mean by “being quick to publish.”

A thorough marketing strategy for your book release won’t play a massive role in situations like these. These are hot topics, they are trending today and are no longer a thing a week from now. Unless you are working with the best marketing team in the country, chances are – you’ll have to work fast and get yourself out there quickly.

If you are looking to publish in your favorite season, Progressive Rising Phoenix is willing to help you get the best tips to keep you on track.

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