These days, everything’s online – including books. And, even if they’re not online per se, you need to market them online for the hard copies to get purchased at all. If you’ve been in the game for a while, you know how tough, challenging and time-consuming book marketing can be, don’t you? Ah, we all do. And, if you are new and enthusiastic – you’ll soon find out.
So, how are you going to market your book? Here are four ideas.
- Create a Compelling Brand Identity
Long gone are days when there were only a few authors to publish in a year. In the 21st century, the century of blogs and opinions, everyone’s a potential author and – if you want your book to sell – you need to stand out.
The truth is, writers are no longer just writers – they are walking and talking brands who need to market themselves if they want to be remembered. So, brand yourself in a way that resonates with your target audience and tells a story of who you are as a person and a writer. For instance, if you describe yourself as A Cab Driver Who Writes Books, or The Mother of Three – Criminal, Judge, and Writer – that’ll certainly attract people who either find your description (brand) exciting or see a little bit of themselves in it.
- Don’t Try to Sell – Try to Market Your Book
Selling is not marketing, especially not on social media! Forget the phrases like ‘Check out my book,’ ‘Buy my book,’ and ‘My book is free today’ because they’ll make you look, well, pathetic. Instead, interact to get known, post intelligent comments, be witty, be memorable, be worth reading.
- Blog Often But Don’t Spam
Newsflash: writing a book isn’t enough. With the competition as strong as it is and so many amazing authors to follow on social media, you need to keep reminding people of yourself and the work you do. So, make sure you blog as often as possible about your book to catch the reader’s interest. You can also write posts thematically related to your book, and then cleverly include it in the post.
For instance, if you wrote a book titled: My Childhood: How I Escaped from a Cult? And you are writing a post about, say, the elements of occultism, include a sentence like “In my book My Childhood: How I Escaped from a Cult? I talk extensively about reactions of the human psyche in the circumstances that…” etc. The point is: keep (subtly) reminding the readers of your book. Plus, writing about your book will get social media attention and make you discoverable on Google.
- Be Resourceful With Your Profiles
Set up accounts on Goodreads, AuthorDen, Shelfari or other social media sites related to books. Even places like Google+, Stumbleupon, Pinterest, and Facebook can work. Get notified through Google Alert every time your name lists on a new search engine entry. Since you are marketing yourself as an author, write an original bio for these sites – give your potential readers the reason to find out more about you.
For all the new authors, here’s a closing word of caution: gear up and get ready to face up a lot of arduous self-promotion and hard work before you get anywhere. But, do pair up with Progressive Rising Phoenix if you want to get the best independent publisher for your work, and get to the finish line quicker than you thought possible!